In this digital era 4.0, many community activities have shifted from conventional to digital ways, one of which is shopping for daily needs. In fact, according to data released by We Are Social, 96% of internet users in Indonesia have already used e-commerce. The high number of e-commerce users opens wide opportunities for entrepreneurs to do e-commerce business.

Admittedly, ride hailing applications have become a part of our daily activities, including for transportation, food delivery and parcel shipping. Based on Nikkei research, one of the largest ride hailing applications has become the highest on-demand users in Indonesia. Due to high demand, a huge number of ride hailing applications is followed by the high number of its drivers.

In this 21st century, traveling has become part of the life of modern Indonesian society, the demand for travel services continues to increase. This is supported by a research from Google which states that in 2025, Indonesia is a country with an online travel market